Clicks, enquiries, leads and customers: how to read a marketing report
Four numbers that are often confused in marketing reports, what each one means, and how to use them to judge whether your marketing is working.
Websites
How much does a website cost in Uganda?
The honest answer is that it depends on what the website has to do. A five-page site that introduces your business is a different job from an online store that takes payments. This guide explains what moves the price, using our own published prices as the example.
What decides the price
- Number of pages. More pages mean more design, more writing and more testing.
- Functions. Forms are simple. Online payments, bookings and product catalogues take longer to build and test.
- Design level. A custom, premium design takes more time than a clean standard layout.
- Search and tracking setup. Analytics, Search Console and a Google Business Profile add work, and they are how you later find out whether the site is working.
- Content. Text and photographs you supply cost nothing extra. Content that has to be written or produced is additional work.
Three levels, with our prices
These are Digitalzoon's current one-time project prices.
- Website Starter, UGX 499,000: up to 5 pages, responsive design, WhatsApp integration, contact forms, basic SEO and Google indexing setup.
- Business Website, UGX 850,000: up to 10 pages, premium design, a content system and blog, advanced on-page SEO, Google Analytics, Search Console and Google Business Profile setup.
- Website Premium, UGX 1,500,000: an advanced business website or online store, with a product catalogue or booking functionality and payment integration where applicable.
Costs people forget
- Domain and hosting. These are renewed every year and are usually quoted separately. Ask who will own the domain; it should be registered in your name.
- Maintenance. Websites need updates and backups. Ours is UGX 250,000 per month.
- Tax. Check whether a quote includes VAT. Our prices exclude VAT.
Questions to ask before you pay
- What exactly is included, in writing?
- How many rounds of changes can I ask for?
- Will the site work well on a phone?
- Who owns the domain, the design and the content?
- How will I know whether the website is bringing enquiries?
A cheaper website that brings no enquiries costs more than a well-built one that does. Decide what the site must achieve first, then compare prices.
