| Social media platforms | 2 | 3 | Up to 4 |
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| Designed content | 8 designed posts and 4 stories | 12 graphic posts | 16 graphic creatives |
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| Short-form videos | — | 4 | 8 |
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| Advertising management | — | Google Search Ads: setup, management and optimization | Google Ads and Meta Ads: setup, management and optimization |
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| Advertising budget | Not included | Not included. Agreed with you and paid separately | Not included. Agreed with you and paid separately |
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| Tracking | WhatsApp enquiry integration | WhatsApp and call conversion tracking | Conversion tracking, audience segmentation and retargeting strategy |
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| Search and Google profile | Google Business Profile optimization | Keyword and audience research; landing page review | SEO and Google Business Profile optimization |
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| Campaign optimization | — | Weekly | Weekly |
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| Reporting | Monthly performance report | Monthly lead and performance report | Biweekly reporting, lead reporting and a monthly strategy meeting |
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| Price | UGX 350,000 per month | UGX 650,000 per month | UGX 1,200,000 per month |
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