Brand identity and website
Digitalzoon brand identity
Our own brand was the first project. The earlier logo was recognisable but hard to read at small sizes, and existed only as flat images.
What we did
- Redrew the D symbol on a strict grid, with bolder weights
- Added a ray of light with one lightning step that divides the two colours of the D
- Drew the wordmark and the slogan letter by letter as vector outlines
- Built a full logo system: horizontal, stacked, symbol, light, dark and single-colour versions, favicon and social profile icons
- Designed this website around the new identity